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The beard adds so much to my character," says Purab.Director Abhishek Kapoor adds, "We have been so authentic about our presentation on the film and we have used that to tell the people that this is what you are going to get when you go to the theatre and that's what people want to see.

Frankly, after playing a mother of six on television, this wasn't tough.Holding a concert was a big deal because apart from it being the first time any movie has done a concert with the cast, it gave a great platform for us to interact directly with the audience of the movie.

While Prachi didn't mind being sidelined in the film, actor Purab Kohli who plays the drums for the Rock On group couldn't stop raving about his look in the movie. One will just have to wait till Friday for an answer to this one.

Now that I know very clearly what the truth is.I did my share on TV and now this is also an experience," says she. And I think if KD (his character) didn't have that look, the band wouldn't look that good.

It's always said that films are always male-dominated and on TV it's the female who is the protagonist. I too had my mind set on certain things. And we have done a couple of concerts.

Producer and actor, Farhan Akhtar says, "Making sure you are on TV, heard on radio, have a presence on the streets - things like that are important. Before we shot the film, there was a whole look test that they did and everyone had different ideas about the way they wanted to look.



The film also marks the debut of the television star Prachi Desai, who is only too happy to have quit the small screen. With their film ready to release this Friday, it's no wonder that the cast of Rock On is all keyed up in the final leg of their promotional appareances and there is no subtle marketing for this one.

So, will the band be able to drum up enough enthusiasm among the audiences when the film is released?

Or will it prove to be a swan song for some?

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by ibnlive.com

In an attempt to excite audiences, Ram Gopal Varma and One More Thought Entertainment have announced a unique contest -- daring people from across the country to watch the movie alone in a theatre.

Phoonk is a movie based on black magic. The movie makers claim that the film is the scariest ever and have thus announced a reward of Rs 5 lakh to any person who completes the task.

People from across the country can participate by sending Phoonk as an SMS to 57333. A maximum of five contestants will be short-listed from all entries received and then brought to Mumbai to try and test their courage.

The rules and regulations for the contest have been posted on the film's website www.phoonk.in.

Some of the rules for the contest are:

* The film will have to be seen from start to finish, without an interval.
* No cell phones will be allowed inside the theatre, which will be fitted with cameras to monitor the contestant.
* The contestant will have to clear a medical test prior to the screening and sign an indemnity bond!
* Such conditions truly point out the seriousness of the dare.

"People don't realise how scary the whole experience can get," says Ramu. Are you ready for it?

by rediff.com